To Drive Traffic To your Website for free as a new online business owner, webmaster, or blogger is the best option especially if you are out of budget to run paid ads, but fully ready to put in the time and energy to deploy all proven strategy to drive traffic to your website for free.
Paid advertising is most definitely one of the best ways to drive traffic to a website. But because some people can’t afford to pay to have their websites marketed, they’ll likely want to find out how to drive traffic to the websites for free.
When it comes to generating website traffic, some digital marketers believe you’ll hardly make a success if you don’t incorporate a cost-inclusive strategy –such as paid advertising –into your traffic channels.
This might be true to some extent, but quite frankly, there are proven ways you can successively drive traffic to your website without coughing up a dime.
If you’re hell-bent on using a website to draw dozens of online customers to your business, website traffic is undeniably a must for you.
While we can assure you there are a couple of ways to generate website traffic for free, what we might not want to guarantee is massively increasing your website traffic overnight.
If you’re looking to generate explosive website traffic all of a sudden, you might have to look elsewhere as the tips we’d be sharing in this post are guaranteed to only help you generate website traffic for free.
So, how can you drive traffic to your website for free?
Leveraging Free Business Listing to Drive Traffic
While it’s pretty great to drive free traffic to your website, one of the proven ways you can do so is by listing your business on Google My Business, Yelp, or similar platforms.
These platforms –Yelp and Google My Business –are commonly used business directories, and as such, you can leverage them to expand the searchability of your business and its website.
Generally, business directories are platforms or tools that let people search for businesses or brands listed online. So, if your business is listed on one of the popular business directories out there, chances are that more people will get to find your business online.
As a plus, these business directories allow online visitors to search for businesses by niche, category or location, thereby improving the likelihood that your business will get noticed by those searching for the businesses in your niche.
This, in the long run, translates into more free traffic for your business website.
With Yelp considered one of the best business listing sites out there, there’s no denying that you can optimize it to drive free traffic to your business website.
All you need is to ensure you provide all the necessary requirements for registering with Yelp. So, get ready to provide your name, phone number, company/business description, address, and URL of your business website.
While we highly recommend using Yelp for driving free traffic to your business website, you might want to try other options such as Facebook and LinkedIn Company Directory.
And to make the most of a business listing in this regard, ensure you set up a compelling profile for the business you’re listing. Such a profile should carry some branding elements, inclusive of pictures that readily tell prospects what your business is all about.
Guest-Posting for Others
If you really like –or have ever thought of –contributing to the growth of other people’s websites/blogs, you’ve probably envisioned one of the proven ways to send free traffic to your website. But how?
Well, this is simply by guest-posting for others. And as a guest author on other people’s blogs or websites, you could take advantage of your guest posts to easily drive traffic to your own website.
But for this strategy to work, it’s up to you to identify the high-ranking websites (such as authority sites) in your niche and choose to guest-post for them.
In any given niche, there are high-ranking sites, and they are considered well-established sites in the niche.
If you’re able to guest-post for any of such sites as well as incorporate backlinks into the posts you’re authoring there, chances are that you’ll successfully drive traffic to your website.
Visitors looking to find more relevant information about your guest posts (on the authority sites) might be stimulated to click the backlinks, and that way, they’ll be taken to some of your site’s relevant pages.
Some people might suggest that you add a blog to your website as part of the channels for sending free traffic to the website.
But because of the relative cost of running the blog, you just might not want to go this route. So, we suggest that rather than give up some bucks, all in a bid to create and run a blog for your website, you may simply choose to guest-post for some of the authority sites in your niche.
Tailoring Your Website to Mobile Visitors
Though it’s probably hard for some people to believe, the plain truth is that tailoring your website to mobile visitors is one of the best ways to drive free and easy traffic to the website.
Google, in fact, gives priority to websites that are “mobile-friendly”, i.e., websites that are perfectly suited for visitors coming from mobile devices –smartphones, tablets, etc.
It’s hard to deny that, these days, most people prefer browsing the internet on their smartphones. So, if you’re not tailoring your website to the viewing pleasure of smartphone users, you’ll most likely miss out on a whole lot of benefits.
On Google’s search engine result pages (SERPS), mobile-friendly blogs, websites, etc. tend to rank better than counterparts that seem to be better optimized only for desktop devices.
With more than 50% of organic search engine visits emanating from mobile devices, it’s probably a forgone conclusion that Google would highly prioritize “mobile-friendly” websites in terms of SERPS rankings.
There’s no need to further stress the reason(s) why you should tailor your website to mobile visitors. And if there’s any need for that, it should interest you that currently, the world’s population of smartphone users exceeds 3 billion people.
So, it goes without saying that if you don’t consider it worthy to leverage WordPress or other top website builders for tailoring your website to mobile visitors, you are probably unserious about driving free traffic to the website.
Using Email to Drive Traffic to Your Website
We believe you’re looking to drive traffic to your business website for free, and if that’s exactly true, email is one of the ideal channels for achieving this traffic goal.
Meanwhile, this necessitates building a list of subscribers and communicating important messages –product info, service updates, event updates, news about special offerings, etc. –to the subscribers via a newsletter.
Ensure you entice or stimulate your website visitors to join your email list. One great way you can do that is by promising to guarantee them exclusive access or splash them with discounts if they subscribe to your newsletter.
If well deployed, email could be a great channel for getting free traffic to your website. This, in part, is due to the power of an email newsletter to keep subscribers glued to your business, thereby eventually stimulating them to click on your website and see what you’ve got to offer them.
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To make the most of email for driving free traffic to your website, you really need to find out amazing tips for crafting a compelling email newsletter.
Such tips should also guide you on how best to customize the newsletter to the taste of your target audience.
With what we’ve exposed thus far in this post, you should be convinced that you can drive traffic to your website without incurring any expenses.
Though you might not get instant results with some of the strategies for generating free website traffic, we’re pretty sure that you’ll eventually make success if you stick to the strategies we’ve shown you in this post.
While guest-posting for others, for instance, the results might not seem favorable at first.
But if you persistently guest-post on relevant authority sites, as well as substantially link back the guest posts to your own website, you’ll most likely drive substantial traffic to the website in the long run.
And as mentioned at the beginning of this post, we can’t guarantee that any of the strategies in this post will earn your website explosive traffic in a relatively short period.
Frankly, we’ve only shown you the various ways you can drive traffic to your website for free.
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Thank you so much for the insight…
I believe my business is goin to scale through through this masterpiece.
awesome. glad you found this post helpful.