There are plenty of strategies for driving traffic to a website through SEO. While various strategies often give varying results, though depending on certain factors, search engine optimization (SEO) readily comes forward as one of the proven strategies for increasing website traffic.
Unlike some of the traffic generation strategies out there, SEO is a comprehensive strategy; it’s far different from any of the one-off strategies you may have come across.
This, partly, means that if you’re looking to leverage SEO for increasing your site’s traffic, you must be ready to keep at a couple of SEO tactics as well as exercise enough patience for the tactics to pan out.
SEO, if properly employed, eventually comes with the benefit of boosting your website’s ranking on search engine result pages (SERPS).
When your website appears consistently on the first pages of relevant search results, more people will get to notice it and this, in the long run, translates into increased website traffic.
If you’re keen to try some of the ideal ways to increase your website traffic, you shouldn’t shy away from going the SEO route. And luckily in this post, we’ll guide you on how to increase website traffic through SEO.
When we’re done walking you through the effective SEO tactics in this post, you’ll likely consider it worthy to factor SEO into your traffic generation strategies.
Tailoring Keywords to Relevant Searches.
While effective SEO boosts your chances of increasing website traffic, keyword optimization is definitely an important SEO tactic.
Keyword optimization entails planning the right keywords for your website and using the keywords in an SEO-friendly manner.
If, for example, you’re running a website that revolves around weight loss supplements, part of your keywords would be “weight loss.”
And fortunately, you might not have to worry about identifying the ideal keywords for the focus of your website; Google’s Keyword Planner can help you do that as it’s an effective tool for keyword research.
It’s pretty important to factor in your website’s content –both text and media elements –while optimizing keywords for the website.
Not only should you incorporate keywords into your meta descriptions and your header tags, some keywords may also reflect in the titles/descriptions of images, videos, and other principal elements of the website.
Tailoring your website’s keywords to relevant searches doesn’t end with planning the right keywords for the site; it does extend to using relevant long-tail keywords.
If properly deployed, long-tail keywords can stimulate Google and other search engines to rank your website well in the results for relevant long-tail search queries.
For example, and with respect to a website that focuses on weight loss supplements, using specific long-tail keywords, such as “10 best weight loss supplements”, might enable web surfers with the search query “best weight loss supplements” to easily locate your website.
Leveraging Image Optimization for Increasing Website Traffic Through SEO
You might wonder how image optimization helps increase your website traffic. But if you readily understand that image optimization is an essential SEO tactic, then there’s no need to try to convince you that it can help boost website traffic.
Proper SEO is a great recipe for pushing up your site’s SERPs rankings. Since high SERPs rankings expand the visibility of your website, there’s just no denying that proper SEO helps boost website traffic in the long run.
And with image optimization incorporated into your SEO arsenal, you’ll likely have a great shot at successful SEO.
Beyond the fact that they add to the aesthetic appeal of a website, images are fantastic elements that add to the credibility of the website’s content.
While it’s damn important to optimize your site’s images, your first shot at doing so should include using the ideal format (WEBP or JPG) and downsizing the images.
Experts recommend a resolution of 1920 by 1080, meaning that you should downsize your website images if they currently have a higher pixel resolution.
To further optimize the images, endeavor to use proper ALT attributes (elements, ideally less than 126 characters, which briefly describe an image).
ALT attributes, also known as ALT tags, are typically key elements that make it easy for search engines to properly sort your website’s images. Interestingly, ALT attributes can easily fit into the HTML of your web page, thereby enabling you to better optimize images.
While you might want to find out how to fit ALT attributes into the HTML of a web page, we advise that you optimize all of your website images in tune with the image optimization tips we’ve specified.
Tapping into Internal Linking To Build SEO Traffic
If you’re running a website that isn’t yet popular in its niche, it might prove hard to generate plenty of backlinks for the website.
Though backlinks are great for increasing website traffic, you needn’t worry about not getting enough of them, since you can easily leverage internal linking.
Internal linking is a proven SEO tactic and by using it the right way, you’ll have a great shot at boosting the SEO profile of your website.
Internal linking, unlike backlinking, allows for a high level of freedom; you’re fully responsible in the case of internal linking, and you’re free to decide the pages you want to link to (from other pages within your website).
Backlinking, for the most part, hardly gives you such freedom. You might even have to beg the popular websites in your niche to link back to your website.
Now that it’s clear that you don’t have much freedom over backlinks, get ready to make the most of internal links. So, how do internal links work?
Internal links stimulate your website visitors to spend more time on your website. The key stimulation here is that the anchor text in your posts properly links the readers to other posts where they can find more relevant information.
However, some of your site’s internal links might become broken (and possibly land the site in trouble) if you don’t prioritize website maintenance in this regard.
Broken links, here and there on your website, can spell doom for your SEO because search engines highly frown upon such links.
It’s up to you to leverage a tool like Dead Link Checker for regularly scrutinizing your website and ridding it of broken links.
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Making the Most of Meta Descriptions
Compared to meta descriptions, page titles and/or headlines will hardly do enough in describing your web pages.
While it’s pretty important to clearly spell out the purpose of a website page, a meta description lets you do this in an SEO-friendly manner. What then is a meta description?
The meta description is a succinct paragraph –containing about 150 characters or less –that spells out the purpose of a particular web page.
Meta descriptions are also known as snippets and they essentially incorporate some of your keywords. Experts recommend that you should simply keep your meta description informative rather than pack all your keywords into it.
While crafting meta descriptions, ensure you input the right keywords as well as the ideal description (summary) of your web page.
As we’ve come to the end of this post, you should note that while employing SEO is important, effectively employing SEO is much more important.
Otherwise, you might struggle to make success with SEO even after maintaining some level of consistency.
Image optimization, internal linking, use of keywords, and use of meta descriptions are all important SEO tactics.
But in any case of SEO adoption, the chances of success rely not only on the tactics employed but also on the manner of employing them.
While we can’t guarantee that the SEO tactics in this post will give you instant results, one thing we’re pretty sure of is that they fall on the checklist of SEO tactics that have been tested over time and proven to be effective again and again.
If you’ve found this post helpful, do well to share it with others who might want to find out how they can increase website traffic through SEO.